Six Degrees of Clicking (Part 1)

July 31, 2010 at 11:43 pm (Uncategorized) (, , , , )

Are you familiar with the Six Degrees of Separation Theory? To be honest, I just recently learned that and it was on facebook. I was invited to join a group with that name by someone I can’t remember anymore. 😛 It’s the theory stating that we are six steps away from other people on Earth. It means that everyone on the planet is separated only by six other people. Imagine, we are six degrees away from Lady Gaga! Small world. And an even smaller one with New Social Media at work.

That’s why I’m going to create my own theory: Six Degrees of Clicking Theory. Everyone on the planet is separated only by six social media. Be it social networking sites, youtube, twitter, blogs and forums. So we are now six clicks (or six social media) away from Lady Gaga! Tiny world, huh.

Six Degrees of Clicking

We hop from page to page and meet new people. And if we’re lucky (I think), we’ll meet old acquaintances. There are even times when I am too lazy to type the name of a person to search it. Most of the time, it’s more convenient to use just the mouse and nothing else. 😀 What do I do? For example in facebook, I look at my updates, click his/her name to go to his/her page. When I see something interesting on that page, I click it again until I’m on someone else’s page…someone I don’t know. But, it’s not limited to facebook. From facebook, I can click on a tumblr post and from there I can go to twitter, then to wordpress then to youtube to wikipedia, name it!  

And hey, you might land into the account of the CEO of your competitor company. See something exciting, a new project perhaps?  You might discover something new and it’s closer than you can ever imagine.

To further Six Degrees of Clicking, I will relate it to one of my readings in my OrCom 152 class: The Cluetrain Manifesto. The chapter 5 of the book discusses seven basic themes of Web’s character but I’ll only use four which is relevant to the theory. Those are hyperlinked, hypertime, open & direct access and borderless. That chapter is very interesting *BTW. I enjoyed reading it, and it is my favorite reading in that class so far. We’re going to have a quick look so as Six Degrees of Clicking (Part 2) will further discuss my point.

 Cluetrain Manifesto

  • Hyperlinked. The Web is loosely joined by hyperlinks. Millions of pages are connected to each other.
  • Hypertime. No need to go to people one by one to check who’s connected to whom and tire yourself. You’re in  the Web, just click it away!
  • Open, direct access. Click it and you’re there! Easy.
  • Borderless. Anyone can hyperlink, there is no limit to those. A link can go far, far away from the author so it’ll be closer to you…by six degrees.

*I learned from my Speech Comm 133 class that BTW (by the way) is an official word. Yes, it’s on the dictionary. 🙂

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