September 11, 2010 at 8:40 pm (Uncategorized) (, , , , , , , , )

Object Constancy, in psychology, is the notion of permanence. When something or someone is out of our sight, we still know it/he exists. When we don’t have a pack of cookies in our house, we know that somewhere inside the supermarket, there is. The problem now is how to pay those. Oh, but we know that somewhere inside our parent’s pocket is cold hard cash waiting to be spent. That’s why we were so loved when we were babies. We don’t have that object constancy. We don’t ask for money when we’re told we don’t have any. Do you remember playing “pick-a-boo!”? Or “Eat…bulaga!”? No matter how many times our parents or caretaker hide their faces with their hands or an object and go “pick-a-boo!” on us, we still continue to be surpised and be amazed. Because for us, we can’t see therefore, they don’t exist.

Well, babies and NSM going well together? You bet! The common denominator is, yes you guessed right, object constancy. Without sight, things don’t exist for babies. That does not hold true on New Social Media and the Internet in general. It might even go like this: with sight, things don’t exist.  We may tell that though we can see it right in front of us, it’s not always true, it’s non-existent.

 Last month, I saw two of my batch mates whom I haven’t seen for quite some time and I suddenly exclaimed to my classmate beside me, “We rarely see those two these past few weeks, maybe they go home straight after their class.” She then proudly said, “They’re in facebook!” Wow. That’s great, I answered, a virtual classmate. What happened to sitting next to each other ranting about how toxic college life is? We simply don’t just know they exist, we also know where to find them, where they are. Even in places where you can’t go physically. No, it’s not heaven people. We’re not talking about spirituality.

 If we don’t know where to point things out, how are we different from a toddler then? We know there are toys inside the house but we can’t say exactly where. Remember, the true test of knowledge today is, knowing where to find who and who to ask what.  We develop object constancy naturally as we grow up but being able to identify the well-informed is a different thing. NSM can guide us with this.

 Organizations should recognize this. They should know where to find resources and where to find unpleasant talks about their companies, especially on the Internet where finding is easy. Also, who to ask for help and who to take care. Same with OrCom people, walking encyclopedias are nice but being acquianted to them is a great thing. Never burn bridges. Know people. As always been said, we are the sum of the people around us. Same goes with our networks, online and offline.


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I Googled You

August 1, 2010 at 4:54 pm (Uncategorized) (, , , , , )

Cyber Stalking. I’m a professional. I have my sourcesss. No need for cameras to take candid shots. What’s photo grabbing for? One of the best features of New Social Media EVER. 😀

This blog is inspired by our activity in our Comm Trends class last week. You see, this is a very, very delayed post. 😛 Companies are googling us! Aah! I tried it after my professor told us to check our digital footprint. I saw my friendster, multiply and facebook account. The results also showed the most clicked blog of one of my classmates where she had my blog on her blogroll. I just want to say something about this.

If they can google us, we, too, can google them. We’ve been done it before for our internships and case studies but not on the same level as when we will do when we’ll start to apply for a permanent employment after graduation.

For companies, organizations, HR people and corporations, here’s a little something for you:

We know you are googling us. Looking intently at what we’ve been doing for the past N years of our lives just like a stalker does. You should also know that we are googling you too. We can see you in different perspectives and point of views. If you haven’t been listening to the negative things about you, we do. We hear it and we hear it clear. Be careful. But don’t worry too much because we also hear the positive things people are chatting about you (if there are any).

We are an expert in stalking; we see your every move once we take interest in you. When you consider us for a position, it means that you’re interested in us too, right? Then, let’s stalk each other. Let’s see who’ll get the most information. I have to warn you though, what you’ll see is limited to those who know us, to our networks. You may consider it controlled since we can somehow easily ‘repair’ a damage about our reputation. How about you? What we’ll see about you, on the other hand, is not limited to those who know you. Why you ask? When our enemy tells to his/her friends about us, we have a code name so they could talk about us behind our backs. But when a consumer talks about you, they wouldn’t hesitate mentioning your name and telling the whole world how much you suck.

Do you see it now? Consider yourself warned. Your strategy might backfire on you. Not only should we be careful of our digital footprint and online reputation but you as well.Googling are not exclusive to you, it’s not only you who does it. Be aware of it.Take care of yourself, okay? Because we care. 

“You need to know what is being said about you online. Today, all it takes is one enemy to put something anonymously on the Internet and everyone will see it.”

Michael Fertik

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Six Degrees of Clicking (Part 2)

August 1, 2010 at 4:25 pm (Uncategorized) (, , , , )

We will be discussing the theory in relation to The Cluetrain Manifesto Chapter 5. Wow, I sounded like a teacher. But yes, I will elaborate on the theory my mind blurted out. Sorry, there’ll be no recap, please refer to Six Degrees of Clicking Part 1.


The Cluetrain Manifesto is absolutely right, that “the Web literally consists of pages hyperlinked together by the author of each individual.” You might get lost in the jungle of a Web; the difference is that it’s much, much easier to get back on track than in the real world. You can immediately see your mutual friends and might even be surprised that your crush is the son of your mother’s old friend. See? You can track people easily, see them, connect to them and in turn another person might go to your page and get connected to your friends since they are already hyperlinked to you.


You can meet some people fast and talk to them simultaneously. You can connect to employees who are way down/up the corporate ladder through six clicks or maybe less. It is possible to hop until you get somewhere else in the Web. Meet and greet everyone in any part of the world in just a few seconds. You don’t have to go to another country and find out that your friend there is next door to someone who knows another person and so on to get to someone you want to be acquainted with. Simply put, it’s fast. Get it?

Open, direct access

“There’s no standing between you and the rest of the world of people and pages.” Yes, definitely. You can see almost all the content in a page. You can see every contacts and links the page is networked to. You have access to everything so it’s easy to get wherever in any site or any page. You can move from one type of social media to another, you are not limited to just one. This makes your search wider, and makes your people-finding more open.


There’s always the possibility of landing to anyone’s profile since anyone can pass on a link basically to any of their networks, unless it’s private but it is a rare phenomenon I believe. The word ‘impossible’ is not even considered. With the Web, there’s no limit to where you could go and what might happen next. Imagine the possibilities, it’s borderless.

*After I wrote the part 2 I thought, this would be a good thesis topic. It’ll be nice to create my own framework and theory. Haha. Or maybe not. 😛

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Six Degrees of Clicking (Part 1)

July 31, 2010 at 11:43 pm (Uncategorized) (, , , , )

Are you familiar with the Six Degrees of Separation Theory? To be honest, I just recently learned that and it was on facebook. I was invited to join a group with that name by someone I can’t remember anymore. 😛 It’s the theory stating that we are six steps away from other people on Earth. It means that everyone on the planet is separated only by six other people. Imagine, we are six degrees away from Lady Gaga! Small world. And an even smaller one with New Social Media at work.

That’s why I’m going to create my own theory: Six Degrees of Clicking Theory. Everyone on the planet is separated only by six social media. Be it social networking sites, youtube, twitter, blogs and forums. So we are now six clicks (or six social media) away from Lady Gaga! Tiny world, huh.

Six Degrees of Clicking

We hop from page to page and meet new people. And if we’re lucky (I think), we’ll meet old acquaintances. There are even times when I am too lazy to type the name of a person to search it. Most of the time, it’s more convenient to use just the mouse and nothing else. 😀 What do I do? For example in facebook, I look at my updates, click his/her name to go to his/her page. When I see something interesting on that page, I click it again until I’m on someone else’s page…someone I don’t know. But, it’s not limited to facebook. From facebook, I can click on a tumblr post and from there I can go to twitter, then to wordpress then to youtube to wikipedia, name it!  

And hey, you might land into the account of the CEO of your competitor company. See something exciting, a new project perhaps?  You might discover something new and it’s closer than you can ever imagine.

To further Six Degrees of Clicking, I will relate it to one of my readings in my OrCom 152 class: The Cluetrain Manifesto. The chapter 5 of the book discusses seven basic themes of Web’s character but I’ll only use four which is relevant to the theory. Those are hyperlinked, hypertime, open & direct access and borderless. That chapter is very interesting *BTW. I enjoyed reading it, and it is my favorite reading in that class so far. We’re going to have a quick look so as Six Degrees of Clicking (Part 2) will further discuss my point.

 Cluetrain Manifesto

  • Hyperlinked. The Web is loosely joined by hyperlinks. Millions of pages are connected to each other.
  • Hypertime. No need to go to people one by one to check who’s connected to whom and tire yourself. You’re in  the Web, just click it away!
  • Open, direct access. Click it and you’re there! Easy.
  • Borderless. Anyone can hyperlink, there is no limit to those. A link can go far, far away from the author so it’ll be closer to you…by six degrees.

*I learned from my Speech Comm 133 class that BTW (by the way) is an official word. Yes, it’s on the dictionary. 🙂

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Social Media: the new Oprah

July 3, 2010 at 11:55 pm (Uncategorized) (, , , )

I have always said that social media had made connecting with people faster mostly for personal purposes. I use facebook to check out what’s up with my friends, to see announcements regarding school activities or class or to make a status of how I feel or what I’ve been doing. It feels nice to be the first one to comment on your friend’s post or to be commented on your status or on your wall. In a matter of seconds, a friend can comment on your status, like it or share it. No need for elaborating on this one, you get my point. It’s fast. Yes.

Reporting online happens real-time. One can blog on their phones while they are on a conference with a famous, mouth-watering celebrity. One can post about an accident on the road while the bus is passing through. One can tweet in 140 characters or less basically everything happening right before their eyes. People will see this, people will react on this. Juicy! What’s the difference? Gossip and news has always travelled quickly. Duh! We have what we call grapevine, pass it on and on and on. But, what’s alarming is the reach and speed these can travel. The impact is wider, deeper. Social media is the new Oprah, it can make or break you, literally.

One video scandal on youtube will pull you down. One controversial tweet will be the center of attention. One online discussion can affect people’s perception of you. One blog review can raise you up from the pits of hell or pull you down from the gates of heaven. One post on facebook can make you the topic of the day; a fanpage can be dedicated just for you if you’re so lucky or so-not. One just one. Don’t underestimate the power of one…social media.

Be it someone we know or just an anonymous blogger, we are greatly influenced by what we see on the internet. When I want to see if a movie is worth watching, I google it. When I want to hear a new song, I search it up on youtube (I like to link graphics and the song, okay?) and I can see the comments the viewers have for the song. When I want to know the best brand for a certain product, I post a question on my facebook account. Take Charice for an example, why is she famous? She was a youtube sensation noticed by Oprah, the real Oprah. She has talent but it was nothing until youtube took her over. Businesses may have potential and capital but without the proper utilization of social media and adapting to the changing times, it will not take them anywhere. Everything affects everything.

Businesses should be wary of this. Netizens (Net citizens) know more than what they think they know. Information is not unequal anymore. Consumers and stakeholders have pretty much an idea of what it is that they are taking or will take part of, no more fooling around. “Oprah” tells us everything we need, we want and we ought to know.

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SNS, brand awareness and corporate branding: An Introduction

June 26, 2010 at 10:34 pm (Uncategorized) (, , , )

Become a fan. LIKE. Join group. Twit. These are just some of the words widely used by people using social networking sites (SNS). People just can’t get enough hitting those buttons and businesses will take it from there…

Why SNS?

From my OC152 class earlier, if facebook’s a country it will be the third largest country in the world. 95% of employers are using LinkedIn. As of February 2010, there are at least 50 million tweets per day. Groups have been formed and fanpages have been created and these numbers are unstoppable. Maximizing the potential of facebook, coca-cola company’s fanpage has almost 6 million fans. Niche groups all over. So the question now is why not?

What’s up?

Facebook has the most users, as of now, having at least 200 million users. One of it’s feature is everyone’s favorite, *drum roll* the FANPAGE! This is one of the ways, if not the best, to gather followers and supporters. Or can I say it is the best way to collect in one place followers scattered all over the web particularly on SNS, ehem, facebook! Most companies and corporations use this for Online and advocacy campaigns and /or for their Corporate Social Responsibility (CSR).

The features available on fanpages makes it possible to post pictures, digital copy of posters, commercial videos, and links for a tag-your-friends kind of promotion. Twitter’s microblogging is an OK in promotions and announcements of links & events. SNS is “viral marketing on the cheap.” It is quite simple and does not require a large investment of time and it is also almost always free.

A warning though, it is important to learn how to engage the people for they have, as I’ve said in my earlier post, been made impatient  by the internet. Where does corporate branding and brand awareness come in? It is when the SNS has been designed based on the company’s values and artifacts. The personality or the image of the company should be carefully built as the competitors are just a few clicks away. Brand Awareness can be easily achieved by introducing the company’s profile and what it does. The real challenge is corporate branding. Are you ready to take up on it?

“It is not the strong, nor the intelligent who survive,

but those who are quickest to adapt.”

Charles Darwin

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Virtual mall, fast-fact addicts and the Internet

June 19, 2010 at 3:25 pm (Uncategorized) (, , )

As an individual, I found ways to earn money through the internet. I’ve been maximizing it to my advantage. I have an online shop and I’m also a part time online tutor. The internet has made people more practical and versatile in a way that it is opening up new ways to have additional income apart from their full time job. But it has also created short attention span to people; one paragraph with five sentences posted on a website will surley bore net surfers. Take Twitter for example, with its limited characters, it only allows its users to post short statements or mini blogs about the recent happenings on their lives.

While reading Bill Gates’essay, Shaping the Internet Age, I didn’t feel that it was written ten years ago as the points he raised still applies today. I took four of this important points:

The virtual mall 

              True enough. Gates wrote that “every business has to make its products and services and inteface more attractive than competitors that are only a few mouse-clisks away.” In a mall, it’s the same but it deals more with proximity to the entrance or to the most popular hang out. Internet- based businesses have sprouted everywhere; we now have what we call electronic commerce (e-commerce). There’s basically the so-called virtual mall, the more creative the product and the lower the price; the more customers buy or reserve merchandise. In return, buyers can look for products that best fit their budget, style and preferences.

Let’s talk…now!

              Keeping in touch is never a problem. Snail mails are no longer the most loved method of connecting with relatives abroad. Post office are losing their profits but the people prefer it to be that way. I can talk to my aunt in the US real time and at that I can also feel her anger and emotions real time. Long ditance relationships are difficult but it became easier to handle thanks to the Internet. It indeed breaks barriers be it cultural, language or geographical. Connecting to people in all parts of the world has never been this simple.

Get it?

              There’s the problem now of information shock where basically everything is flowing on the internet. There will be thousands of result on just one topic that created fast-fact addicts. Patience is not a virtue anymore. It will reamin a noun. Next will be waiting. After a few more years, after developments and advancements on the internet. Everything related to patience and waiting will be the least used word.  Piracy also became rampant. As Gates said, it is “at virtually no cost.” There is no clear rules about cyber crime. Movies in the works already has a copy in the market, black market that is. Ever watched a Transfomers movie one week before it’s been released on the theaters? Though not much editing, body harness on the actors can be seen clearly.  The world is at your finger tips even your crush’ world. Heard about the word stalking? Of course! Gone are the days of following your love interest to know where they live. Before friendster, now facebook. No need for friends to ask his number or email. The Internet can be your bestfriend and resource person.


             Companies are in competition not only in print and broadcast advertisements but also online. Their aim has moved to SEO. On my OJT, my co-intern and I were asked to make a PR plan for the launching of their Social Networking Site on facebook not just for possible partners or stakeholders but for their family members also. Sites has been more personalized and designed to be able to relate to the people more. In that project, we were asked to create the personality of the profile and not just an admin who will handle it. Why SEO? When searching on Google, yes Google, people focus on the first page of the results and disregards the next pages. It will be quite an advantage to be on the first page much more on the top pick.  

Less and less people enter the library. It is a quiet place for everyone to concentrate…sleeping. Why? It’s faster and convenient to search the net. Google is everyone’s hero on the last minute papers and assignments. Why would people waste their time standing in front of huge book shelves when they can download e-books at the comfort of their homes? Newspapers have online copies of their article. “Online copy” or soft copy are students favorite works. Online papers, online exams and online classes? What a way to promote laziness. I’m not really against it, it’s a good paperless campaign but there should be some limitation to it. 

After 10 years of Bill Gates’ essay such developments had already been done. And there are more possibilities after another ten years. The Internet has definitely shaped the way we work, the way we think and the way we act. It had created more evil yet it has its own ways of helping the society and the people. Somehow, it teaches us to be responsible enough and draw the line for ourselves.

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June 19, 2010 at 1:17 pm (The Dreamer) (, , , , )

Dreams are nothing unless you have the will to make it all come true.

Yes? Yes, I believe so. Little as I may look, I have dreams bigger than me. And Organizational Communication 152 will not hinder me in achieving them.

What am I talking about? Let me first introduce myself.

I’m Ariane, an impulsive 4th year OrCom student in UP Manila. I’m a person who normally does not think things through like this introductory blog. 😛 And being in OrCom is a result of that impulse. No, I don’t regret the decision I made three years ago. In fact, I find myself delighted sitting in an OrCom class or the course’s electives. I would have never done the things I did have I been in another field. I would have never stood in front of a class to make a speech or engage in a discussion. Though I must admit, I’m still in the process of getting used to these things.

Most of the time when I’m not impulsive, I’m passive. Ask me where to eat for lunch, it’s already dinner but we haven’t eaten yet. I go by the decision of the majority. I stay at the back and would likely choose to be alone than to always be with someone else. Loner much? Again no, rather than being sensitive to my companion or my companion being sensitive to me, I’d like not to bother anyone. It’s kinda hard to deal with a situation where your friend would tell you he is tired when you still have errands to do or places to go. Will you leave him sitting in a bench somewhere or would you set aside your concerns? See what I mean? 😐

I love sleeping, eating, reading manga, watching anime, playing video games and spending time with my family. Where does OrCom come in? I dunno. Eating? 😀  My interests are far from the course outline which is New Social Media. Although I have facebook and twitter accounts, I basically have little knowledge about them. When there’s no YM confe for school works or student to teach (I’m an online tutor btw) , I usually don’t go online that much. One good thing is that I’m still exposed to NSM, it’s almost everywhere.

Going back, why did I say OC 152 will not hinder me in achieveing my dreams?

I’m already in my fourth year yet I haven’t developed skills necessary to survive the corporate jungle. I’m afraid I’m different from my batch mates. Different in a sense that without preparations I will fuck everything up whereas my batch mates can carry on their day-to-day life in OrCom or should I say UP in general. It takes a while for me to absorb things and understand them so I believe that this sem, as sir Barry said, will be very busy. With that, I have to work hard. Right? 😉

What do I do now? Write blogs of course! One blog a week, 15 in total (minimum actually). This is my last year [hopefully] and I want to make it a wonderful experience that’s why I vowed to enjoy blogging and leaving comments to my OC152-mates every week. I will try, yes try, to make my blogs fun, insightful and spontaneous, to make it more OrCom-ish. Here I go then! 🙂

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