5 Minds for New Social Media

September 19, 2010 at 12:42 am (Uncategorized) (, , , , , , , )

Discipline. Synthesizing. Creating. Respectful. Ethical. These are the five minds Howard Gardner talks about in his book Five Minds for the Future. I’ve read this book as a requirement for an OrCom major a year ago. I kept wondering when this future will be until I had my comm trends class. Do we have these five minds now that we use NSM everyday for personal and/or business purposes? Do we need it in the first place? Let’s see.

Disciplined Mind

The very first mind we should develop according to Gardner. We wouldn’t be able to have the other four if we don’t have this. Putting it in the context of new social media, we should be able to master one craft and grasp its ideas very well before we publish content online. Not having so, we might ruin our reputation for commiting errors that are irreversible. Once you posted it, you can never take it back. Not with thousands and even millions of people who have seen it at such a short amount of time. Check.

 Synthesizing Mind

The mind that is very prevalent with NSM. We integrate ideas into one and communicate it to others. We put together things we see from people we are connected to. We are the sum of our networks. What we say is already influenced by not just one but several people who have different ideas and ways of perceiving things. Synthesizing, putting things together, does it ring a bell? Hello there Wikipedia! Check.

 Creating Mind

We like to create. My professor in my OC152 class said that consciously or not, we create content, we contribute on the works of the Web. In addition, what we post is not a repitition of what has been said. Rather, it is the expression of ourselves; we express new insights to issues and problems. We have our own explanation, interpretation and understanding of things. Thinking out of the box. NSM makes it possible for us to voice it out freely and easily. Blogs, microblogs, SNS and forums, anyone? Check.

Respectful Mind

Ah, respect. Such an easy word, so easy we couldn’t spell it out with our lifestyle. The ones who should get a hold of a lot of this are organizations. With everything that they post online, they should be sensitive to differences among groups and individuals. It is not like a whisper where the person who’ll hear the message is the only one you told it to. As I’ve said on my previous blog, you don’t know who’s watching you. Might as well learn to respect inividuality.  Check.

Ethical Mind

We are down on the last one! Wait a minute, respect and ethics, aren’t they the same? No, most especially not in Gardner’s book. Having an ethical mind for him means fullfilling one’s role as a citizen and as a worker. We are responsible for our actions and *ehem* for our posts. We should be able to monitor our behavior online. We represent the company we are in wherever we go and whatever we do. The name’s engine, search engine. Check.

I’m not sure if Howard Gardner pertained to the Internet Generation when he said future. But hey, it fits perfectly well. Right? 🙂

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Targetting the untargetted

September 18, 2010 at 11:28 pm (Uncategorized) (, , , , , , )

You, not knowing who is watching might also mean you not knowing who’s writing and talking. Yes, we know that having a target audience is vital. If you don’t have one, then what’s the sense of you doing all those things? Even in simple things such as dressing up and studying. You have someone in mind who will notice you or someone you want to dedicate those to. Sometimes we tend to be focused on some things that we forget to look around us. You get surprised when the people you least expect to greet you suddenly approach you and tell you that you did a great job. You go on a panic and ask “What? Where?” See, you’ll get attention even if it is unintended, even if you didn’t ask for it. We’re talking about actual or physical presence where control is of utmost possibility there. What more on the Internet where you don’t literally see how many eyes are on you?

While you are not sure that ALL your target audience gets the message, you are not also assured that ONLY your target audience will be receiving it.

There are other people and organizations out there looking at you intently. They may not necessarily be hiding; you might not be seeing them because you are blocked by the sight of your target audience. Probably you are thinking, “this is where I could find my target audience, my message will be phrased in which they could be coming into me” but what if there is a guinea pig amongst those hamsters? Surely there will be someone noticing you that are out of your perception’s reach.

“You don’t know who is watching” doesn’t mean that you don’t know each and everyone of the net lurkers; it means that you can’t control the path of your message and that message is leaked to those who should not be getting it. Always be careful of what you say. Never be too confident on your target audience for they are not solid to your categories. As much as you get lost in the maze of a web, people do get lost on which categories they belong to, intentionally or not. Better be ready for the questions and feedbacks of the ears of which you don’t know exist.

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Blogging on my nerves

September 11, 2010 at 9:56 pm (Uncategorized) (, , , , , , , )

It’s the first time I had the eagerness to blog about my experience, maybe this class requirement has gotten on my nerves, that when an idea pops out of my head regarding NSM and even if it’s not related to it (an apple can be an orange, right?), I immediately process it to conceptualize a blog. This is my second one that came out in just one incident. When I think about what I did, my preparations for today and my plans, I have this strong urge to blog about it. I even want to start my own personal blog and make it my first entry. But, I also learned something new and/or realizations came in. So it’s not entirely negative, on the contrary, I’m somehow thankful. As I’ve said on the first one, maybe it’s a gift from above. There’s a reason why this happened, there’s always a reason.

I now know why blogs, statuses and online posts are THE authority. It’s because, emotions are attached to it; it may be subjective but it still deals with the people’s perceptions, the way we see and understand things.

 Again, what is it’s implication to OrCom practice?

  • Since we know the feeling of blogging, we would be able sense the emotions in a blog that we read. It will be somehow easy to tell if what we’re reading is a lie.
  • Most people will not blog without emotions attached to every word that they type. An article in an event will not be posted if it’s not news worthy (news worthy = positive and negative) or mind buggling unless you are paid to do so or you seriously need to get a hobby.
  • Humans will not be humans without logic and, of course, emotions.
  • Some say, NSM can be insincere. Yes, to a certain extent. But we should know that through choice of words and style of writing, given that emoticons are not present, feelings can still be expressed.
  • Humans and interaction are necessary in communication, be it online or offline.
  • We believe what we read because we can relate to it. We have this “he has experienced this and that and wrote about it like what I do/did” mindset when we see something.
  • Therefore, emotions are what drive us but objectivity should still be present. We should be able to weigh these things. Now we know.

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two-hours-of-sleep-due-to-cramming-then-goes-to-school-but-there-was-no-class experience

September 11, 2010 at 9:08 pm (Uncategorized) (, , , , , , , )

My phone’s battery is dead and my charger is broken. And I’m a cheapskate. I went to school today at around 11.30am to find out that there was no class and the Batch GA was cancelled. I was online until 11am but no sign of any announcement. I have a 1-4pm class. I was too dependent on the ever reliable facebook. It never bothered me to have my phone off, so what? There’s email, facebook and yahoo messenger among others. But today, I learned my lesson. Maybe it’s a gift from above to help me make up with my backlogs because due to what happened, I thought of two blogs and this is the first one.

 What is it’s implication to OrCom practice?

EMPHASIZING the importance of NSM, KNOWING your AUDIENCE and UTILIZING it properly to REACH them and EVALUATE if the message was RECEIVED by most, if not EVERYONE.

Are the forms of social media I use enough to get the information I need at the moment? Can I rely on just the most popular and most used platform? It’s enough, isn’t it?

  • Never create assumptions on your own. You know better than anyone else.
  • Never blame others because of those assumptions; it’s your decision anyway.
  • Keep and use the important ones not the most important one. Never be too confident and too reliant on ONE platform. Remember: the channel is the message.
  • Be responsible on your own. Ask questions. Inform others.
  • Being an audience doesn’t mean waiting to be fed, you need to be proactive. Look for the food yourself. Look for what satisfies you not just what makes you full.
  • As an OrCom student, be more active than passive.
  • Be spontaneous, everything will not go as planned but you have to be flexible enough to cope with the situation.

 Who is my audience? To whom should I communicate? Where to find them? Should I use only one method? Will I reach them using one platform? Will it spread easily?

I’ll look back to the viral video we’ve been making. We know to whom we should promote the video, outlined it properly and even write down the age brackets, genders and social classes. Next is, knowing where to find them. It’s basically impossible to find them in just one place right? Talk about niche. But we know that there is one place where most of them gather but should we ignore the others since we don’t know where they usually stay? I think not, we should target the audience no matter where they are. Though sometimes, we think it’s not our responsibility. And it’ll spread. Yeah. Somehow. What if it doesn’t?

  • Really know who your audience are. Always think of who you’re dealing with. Them instead of me.
  • Feedback is crucial to guarantee if message was sent to people who should receive it.
  • Adapt a “there is more than one place where my target audience will be, I should be everywhere” thinking. But don’t overdo it. Your call.

 Let’s put it in a business setting. If a CEO were to ask for a general assembly and attendance is a must for all board members. What should be done? What should the board members possess? Think it over.

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Pick-a-boo!

September 11, 2010 at 8:40 pm (Uncategorized) (, , , , , , , , )

Object Constancy, in psychology, is the notion of permanence. When something or someone is out of our sight, we still know it/he exists. When we don’t have a pack of cookies in our house, we know that somewhere inside the supermarket, there is. The problem now is how to pay those. Oh, but we know that somewhere inside our parent’s pocket is cold hard cash waiting to be spent. That’s why we were so loved when we were babies. We don’t have that object constancy. We don’t ask for money when we’re told we don’t have any. Do you remember playing “pick-a-boo!”? Or “Eat…bulaga!”? No matter how many times our parents or caretaker hide their faces with their hands or an object and go “pick-a-boo!” on us, we still continue to be surpised and be amazed. Because for us, we can’t see therefore, they don’t exist.

Well, babies and NSM going well together? You bet! The common denominator is, yes you guessed right, object constancy. Without sight, things don’t exist for babies. That does not hold true on New Social Media and the Internet in general. It might even go like this: with sight, things don’t exist.  We may tell that though we can see it right in front of us, it’s not always true, it’s non-existent.

 Last month, I saw two of my batch mates whom I haven’t seen for quite some time and I suddenly exclaimed to my classmate beside me, “We rarely see those two these past few weeks, maybe they go home straight after their class.” She then proudly said, “They’re in facebook!” Wow. That’s great, I answered, a virtual classmate. What happened to sitting next to each other ranting about how toxic college life is? We simply don’t just know they exist, we also know where to find them, where they are. Even in places where you can’t go physically. No, it’s not heaven people. We’re not talking about spirituality.

 If we don’t know where to point things out, how are we different from a toddler then? We know there are toys inside the house but we can’t say exactly where. Remember, the true test of knowledge today is, knowing where to find who and who to ask what.  We develop object constancy naturally as we grow up but being able to identify the well-informed is a different thing. NSM can guide us with this.

 Organizations should recognize this. They should know where to find resources and where to find unpleasant talks about their companies, especially on the Internet where finding is easy. Also, who to ask for help and who to take care. Same with OrCom people, walking encyclopedias are nice but being acquianted to them is a great thing. Never burn bridges. Know people. As always been said, we are the sum of the people around us. Same goes with our networks, online and offline.

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SNS, brand awareness and corporate branding: An Introduction

June 26, 2010 at 10:34 pm (Uncategorized) (, , , )

Become a fan. LIKE. Join group. Twit. These are just some of the words widely used by people using social networking sites (SNS). People just can’t get enough hitting those buttons and businesses will take it from there…

Why SNS?

From my OC152 class earlier, if facebook’s a country it will be the third largest country in the world. 95% of employers are using LinkedIn. As of February 2010, there are at least 50 million tweets per day. Groups have been formed and fanpages have been created and these numbers are unstoppable. Maximizing the potential of facebook, coca-cola company’s fanpage has almost 6 million fans. Niche groups all over. So the question now is why not?

What’s up?

Facebook has the most users, as of now, having at least 200 million users. One of it’s feature is everyone’s favorite, *drum roll* the FANPAGE! This is one of the ways, if not the best, to gather followers and supporters. Or can I say it is the best way to collect in one place followers scattered all over the web particularly on SNS, ehem, facebook! Most companies and corporations use this for Online and advocacy campaigns and /or for their Corporate Social Responsibility (CSR).

The features available on fanpages makes it possible to post pictures, digital copy of posters, commercial videos, and links for a tag-your-friends kind of promotion. Twitter’s microblogging is an OK in promotions and announcements of links & events. SNS is “viral marketing on the cheap.” It is quite simple and does not require a large investment of time and it is also almost always free.

A warning though, it is important to learn how to engage the people for they have, as I’ve said in my earlier post, been made impatient  by the internet. Where does corporate branding and brand awareness come in? It is when the SNS has been designed based on the company’s values and artifacts. The personality or the image of the company should be carefully built as the competitors are just a few clicks away. Brand Awareness can be easily achieved by introducing the company’s profile and what it does. The real challenge is corporate branding. Are you ready to take up on it?

“It is not the strong, nor the intelligent who survive,

but those who are quickest to adapt.”

Charles Darwin

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LittleBlueDreamer

June 19, 2010 at 1:17 pm (The Dreamer) (, , , , )

Dreams are nothing unless you have the will to make it all come true.

Yes? Yes, I believe so. Little as I may look, I have dreams bigger than me. And Organizational Communication 152 will not hinder me in achieving them.

What am I talking about? Let me first introduce myself.

I’m Ariane, an impulsive 4th year OrCom student in UP Manila. I’m a person who normally does not think things through like this introductory blog. 😛 And being in OrCom is a result of that impulse. No, I don’t regret the decision I made three years ago. In fact, I find myself delighted sitting in an OrCom class or the course’s electives. I would have never done the things I did have I been in another field. I would have never stood in front of a class to make a speech or engage in a discussion. Though I must admit, I’m still in the process of getting used to these things.


Most of the time when I’m not impulsive, I’m passive. Ask me where to eat for lunch, it’s already dinner but we haven’t eaten yet. I go by the decision of the majority. I stay at the back and would likely choose to be alone than to always be with someone else. Loner much? Again no, rather than being sensitive to my companion or my companion being sensitive to me, I’d like not to bother anyone. It’s kinda hard to deal with a situation where your friend would tell you he is tired when you still have errands to do or places to go. Will you leave him sitting in a bench somewhere or would you set aside your concerns? See what I mean? 😐

I love sleeping, eating, reading manga, watching anime, playing video games and spending time with my family. Where does OrCom come in? I dunno. Eating? 😀  My interests are far from the course outline which is New Social Media. Although I have facebook and twitter accounts, I basically have little knowledge about them. When there’s no YM confe for school works or student to teach (I’m an online tutor btw) , I usually don’t go online that much. One good thing is that I’m still exposed to NSM, it’s almost everywhere.

Going back, why did I say OC 152 will not hinder me in achieveing my dreams?

I’m already in my fourth year yet I haven’t developed skills necessary to survive the corporate jungle. I’m afraid I’m different from my batch mates. Different in a sense that without preparations I will fuck everything up whereas my batch mates can carry on their day-to-day life in OrCom or should I say UP in general. It takes a while for me to absorb things and understand them so I believe that this sem, as sir Barry said, will be very busy. With that, I have to work hard. Right? 😉

What do I do now? Write blogs of course! One blog a week, 15 in total (minimum actually). This is my last year [hopefully] and I want to make it a wonderful experience that’s why I vowed to enjoy blogging and leaving comments to my OC152-mates every week. I will try, yes try, to make my blogs fun, insightful and spontaneous, to make it more OrCom-ish. Here I go then! 🙂

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