Let’s get VIRAL!

September 19, 2010 at 7:04 pm (Uncategorized) (, , , , , , )

Let’s ponder on this:

Getting out of control = getting viral?

What does viral mean anyway?

Viral = infectious = easily and readily communicated

In the field of medicine, when a sickness is outta control and easily spreads, it’s a viral disease. Does this also apply to the Web? When we post our viral video, garners views, we can’t contain our happiness. Target audience FTW! Do we know all those who viewed the video? In the first place, does not knowing who viewed and commented on the video means it’s already out of control?

 We have had two viral video projects in our OC152 class. We’ve promoted our video in forums, SNS and blogs among others. Let me say this, not knowing who viewed the video does not mean it’s already out of control. As long as you know your target audience and you directed the promotion of your video to them comprehensively, you are not yet lost. You may not know them personally but at least you know in which category of your list they belong to. Being viral IS being easily and instantly passed on.

 We do not need to know our mutual friends or what path the video went in order to land on their profiles. If you don’t know which direction you are going then maybe it’s time to pull the break and think carefully. Even though we use the word “viral”, we should not be clattered and scattered everywhere. Remember that viral diseases also have their roads and sometimes dead ends are a possibility. How you ask? There are immunizations for some of them and there are people who become immune and unaffected by them naturally. Same goes with the viral videos, people are immune and they tend to ignore some videos.

Simply put, viral videos are “viral” on a specific audience, on a specific niche. It is out of control if the video went somewhere else; by then, go fetch.

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