Targetting the untargetted

September 18, 2010 at 11:28 pm (Uncategorized) (, , , , , , )

You, not knowing who is watching might also mean you not knowing who’s writing and talking. Yes, we know that having a target audience is vital. If you don’t have one, then what’s the sense of you doing all those things? Even in simple things such as dressing up and studying. You have someone in mind who will notice you or someone you want to dedicate those to. Sometimes we tend to be focused on some things that we forget to look around us. You get surprised when the people you least expect to greet you suddenly approach you and tell you that you did a great job. You go on a panic and ask “What? Where?” See, you’ll get attention even if it is unintended, even if you didn’t ask for it. We’re talking about actual or physical presence where control is of utmost possibility there. What more on the Internet where you don’t literally see how many eyes are on you?

While you are not sure that ALL your target audience gets the message, you are not also assured that ONLY your target audience will be receiving it.

There are other people and organizations out there looking at you intently. They may not necessarily be hiding; you might not be seeing them because you are blocked by the sight of your target audience. Probably you are thinking, “this is where I could find my target audience, my message will be phrased in which they could be coming into me” but what if there is a guinea pig amongst those hamsters? Surely there will be someone noticing you that are out of your perception’s reach.

“You don’t know who is watching” doesn’t mean that you don’t know each and everyone of the net lurkers; it means that you can’t control the path of your message and that message is leaked to those who should not be getting it. Always be careful of what you say. Never be too confident on your target audience for they are not solid to your categories. As much as you get lost in the maze of a web, people do get lost on which categories they belong to, intentionally or not. Better be ready for the questions and feedbacks of the ears of which you don’t know exist.

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two-hours-of-sleep-due-to-cramming-then-goes-to-school-but-there-was-no-class experience

September 11, 2010 at 9:08 pm (Uncategorized) (, , , , , , , )

My phone’s battery is dead and my charger is broken. And I’m a cheapskate. I went to school today at around 11.30am to find out that there was no class and the Batch GA was cancelled. I was online until 11am but no sign of any announcement. I have a 1-4pm class. I was too dependent on the ever reliable facebook. It never bothered me to have my phone off, so what? There’s email, facebook and yahoo messenger among others. But today, I learned my lesson. Maybe it’s a gift from above to help me make up with my backlogs because due to what happened, I thought of two blogs and this is the first one.

 What is it’s implication to OrCom practice?

EMPHASIZING the importance of NSM, KNOWING your AUDIENCE and UTILIZING it properly to REACH them and EVALUATE if the message was RECEIVED by most, if not EVERYONE.

Are the forms of social media I use enough to get the information I need at the moment? Can I rely on just the most popular and most used platform? It’s enough, isn’t it?

  • Never create assumptions on your own. You know better than anyone else.
  • Never blame others because of those assumptions; it’s your decision anyway.
  • Keep and use the important ones not the most important one. Never be too confident and too reliant on ONE platform. Remember: the channel is the message.
  • Be responsible on your own. Ask questions. Inform others.
  • Being an audience doesn’t mean waiting to be fed, you need to be proactive. Look for the food yourself. Look for what satisfies you not just what makes you full.
  • As an OrCom student, be more active than passive.
  • Be spontaneous, everything will not go as planned but you have to be flexible enough to cope with the situation.

 Who is my audience? To whom should I communicate? Where to find them? Should I use only one method? Will I reach them using one platform? Will it spread easily?

I’ll look back to the viral video we’ve been making. We know to whom we should promote the video, outlined it properly and even write down the age brackets, genders and social classes. Next is, knowing where to find them. It’s basically impossible to find them in just one place right? Talk about niche. But we know that there is one place where most of them gather but should we ignore the others since we don’t know where they usually stay? I think not, we should target the audience no matter where they are. Though sometimes, we think it’s not our responsibility. And it’ll spread. Yeah. Somehow. What if it doesn’t?

  • Really know who your audience are. Always think of who you’re dealing with. Them instead of me.
  • Feedback is crucial to guarantee if message was sent to people who should receive it.
  • Adapt a “there is more than one place where my target audience will be, I should be everywhere” thinking. But don’t overdo it. Your call.

 Let’s put it in a business setting. If a CEO were to ask for a general assembly and attendance is a must for all board members. What should be done? What should the board members possess? Think it over.

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