Traditional Media and New Social Media: Best Buds

September 19, 2010 at 6:33 pm (Uncategorized) (, , , , , )

With NSM in the picture, where do traditional media come in? We say traditional media is not declining, it’s changing. Right we are! One of the speakers in an advertising seminar I attended said,

“TV is a qualified medium to drive traffic to your digital platform.”

Heard of Sarah Geronimo saying “like us on facebook!” on one of her commercials? That is just one of the ways of using traditional media in support of NSM. These two media should help each other out, not bury the other. One more example is my classmates’ promotion of their viral video (I love the second viral video requirement, isn’t it obvious? :P) they posted the links and taglines of their videos on the bulletin boards around the campus. The digital presence should be aided by visible physical activities and materials.

NSM, in return, helps organizations and companies in spreading awareness of their brands and can also serve as means for advertising their programs and activities. A fanpage on facebook of a TV network company can promote their shows. We no longer choose to practice backing up of TV by print and banners. We go for the cost-efficient methods. We now also have online news articles published by local and international newspapers. Traditional media and NSM are not enemies, they are, in nature, best of friends.

 Media: Old and New

A warning though: what happens in new social media, stays in new social media. If there have been rants, protests and petitions online, it is not advisable to talk about it outside. These should be settled within NSM for those people might find you defensive regarding the issue. Imagine you’re having a dicussion with someone about some of your friend’s not-so-good manners, then she answered those claims in her speech in class. How would you feel? What will you think? Always put in mind what you would feel if you were on the other side before performing your advances.

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